Fifteen questions across five pillars. It produces a score, a pillar-by-pillar heat map, an EBITDA
opportunity sized to your own revenue, and the two areas to attack first.
Before we go any further — put in your revenue
Not a benchmark. Your number. Everything below is calculated from it.
Annual revenue
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as entered
Trade spend at 15%
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second-largest P&L line after COGS
A 3% improvement
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straight to EBITDA — money already spent
At a 6× exit
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enterprise value, every year it is not fixed
0 of 15 answered0%
Your Commercial Performance Index
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Where the gaps are
Each pillar scored out of 100. The shortest bar is where the fastest money is.
Priority findings — attack these first
The two lowest-scoring pillars, and what that pattern usually means.